Managers can't agree on who to hire, and it's creating big problems at work

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Managers and company executives have different opinions on the talent they need to hire to get the job done – and it's making the skills gap even worse.

A UK survey comprising 5,000 knowledge workers, 750 hiring managers and 400 senior decision makers by consultancy AND Digital found that people at different levels of seniority within companies have "substantially different" ideas about what skills are most needed.

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The survey found that 22% of businesses report that a lack of digital skills has negatively impacted business growth by making it more difficult to hit targets, or through the loss of key customers and business opportunities.

AND Digital estimates that some £240bn ($272bn) is at risk of being lost annually if companies can't acquire the skills they need to drive the business forward.

"UK organisations are still failing to sufficiently upskill employees, and it is directly impacting business and wider economic growth," said AND Digital Founder, Paramhit Uppal.

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