Burger King just insulted every customer who doesn't use its app

The King of the insult?

Burger King/Screenshot by Chris Matyszczyk

The app economy has been a glorious revelation.

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You can see it every time Apple presents quarterly results.

People, though, generally gravitate to apps because they're easy, convenient, or simply because they adore a brand so much they want to be that much closer to it.

Yet not everyone wants their phone to be populated by pages and pages of apps. Some like to live a slightly more restrained life, untempted by any glow on their screen.

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