Google's Performance Max gets new AI tools to help automate ad creation even further

Google

Google's Performance Max smart shopping ad platform has been integrating AI to enhance the campaign creation process since 2021. Now, Google is stepping up Performance Max's offerings a notch with new generative AI features. 

Following Google I/O in May, the company announced how generative AI would be implemented in its ads platform to help the campaign creation process, and today, those features are beginning to be rolled out to users in beta. 

AI in 2023: A year of breakthroughs that left no human thing unchanged These are the jobs most likely to be taken over by AI AI at the edge: 5G and the Internet of Things see fast times ahead Almost half of tech executives say their organizations aren't ready for AI or other advanced initiatives AI in 2023: A year of breakthroughs that left no human thing unchanged

These are the jobs most likely to be taken over by AI

AI at the edge: 5G and the Internet of Things see fast times ahead

Almost half of tech executives say their organizations aren't ready for AI or other advanced initiatives

Editorial standards Show Comments