Small businesses need more help with tech. Here are five ways to get it

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Digital transformation done right can change every business for the better. But how do you know what systems or services to buy if you're part of a small business that doesn't have a seasoned IT professional on your payroll?

While big enterprises will benefit from the experience of an IT director with a dedicated technology team, smaller organisations might not have the financial resources to hire an IT manager, never mind a CIO.

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In these situations, it can be tough to know which tools to buy. 

Rather than tapping into the knowledge of an in-house IT executive who understands the market, many SMB management teams have to make their own technology spending decisions. 

The results can be mixed at best, suggests Laurie McCabe, co-founder and partner at tech analyst SMB Group.

"In our surveys, the one thing we always find out is that small businesses say just figuring out which solutions are going to best help their business is their top technology challenge."

With limited access to IT market expertise, many SMBs resort to searching the web. In an age of ever-increasing technology options, that hit-and-hope technique is unlikely to produce great results, says McCabe.

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