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Oatly goes electric with new milk trucks

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简介OatlyGreen technology is low hanging fruit for companies with a progressive ethos. The latest exampl...

Oatly

Green technology is low hanging fruit for companies with a progressive ethos. The latest example is Oatly, the world's largest oatmilk company, expanding a partnership with leading electric freight company Einride.

The partnership will bring electric trucks to Oatly's North American operations after seeing success in Europe for the past two years. This initiative is tied to Oatly's broader set of sustainability ambitions the company is working against by 2029, and it's a good example of how many companies see pursuing next-gen technologies as supporting a broader brand identity.

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"Oatly is on a mission to transform the global food system into one that is healthier for people and the planet. A critical part of that system includes the transportation we and the broader food and beverage industry utilize across the supply chain," said Chi Mbachu, VP of Logistics at Oatly, North America. "Any improvements we can make across our business to have less of an impact on the environment, including within our transportation logistics, is a step in the right direction and something we constantly strive for at Oatly. We're thrilled to get these electric trucks on the road in North America and continue our global transition to sustainable ground transportation."

One interesting point here, and a possible bellwether for electric trucking, is that Oatly is a smaller business compared to the companies that traditionally invest in and bring electric trucks into their logistics operations (FedEx, PepsiCo, AB InBev, Wal-Mart, etc). The pace of Oatly's adoption of electric, which comes on the heels of successful implementation in Europe, is also noteworthy, emphasizing the value-add the brand sees in being a leader in carbon-free shipping. Oatmilk is inherently less taxing for the planet than traditional dairy operations, a point Oatly displays prominently in its marketing and messaging.