Tour de France adds ChatGPT and digital twin tech. Here's how and why

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The Tour de France is one the most prestigious bicycle races in the world, attracting millions of viewers every year. This year the viewing experience is getting a massive upgrade by leveraging the latest tech including IoT, edge computing, and generative AI. 

NTT, the IT and services company, has been the Tour de France's partner for the last nine years. This year it is raising the bar by creating "the world's largest connected stadium" and incorporating ChatGPT. 

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