Mind the trust gap: Data concerns prompt customer caution over generative AI

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Generative artificial intelligence (AI) is being championed as essential for organizations to ensure their market relevance, but some remain hesitant to take the plunge over concerns about data and trust. 

These issues are especially pertinent for businesses that operate in sectors with stringent data governance rules and large customer bases, pushing them to bide their time in adopting generative AI tools despite their touted benefits.

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